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  • Ideation Science Team

Ideation: the science of idea creation

Ideation is the process of generating and developing new ideas, and it is an important part of the innovation process in many fields. However, despite its importance, there is often an under-appreciation of ideation as a science. In this post, we will explore the concept of ideation, where ideas come from, and how ideation can be developed and enhanced through practice and training.

But first, let's define what an idea is. An idea is a thought or a concept that can be represented by a word or a group of words. Ideas can be abstract or concrete and can be about anything, such as an object, a person, a place, an event, an emotion, or an idea. Ideas can be used to express thoughts, to communicate ideas, to solve problems, or to create new things.


Now, onto ideation. Ideation is the process of generating, developing, and communicating new ideas. It is a term that is often used in the context of business, where it refers to the process of coming up with new ideas for products, services, or processes that can help a company achieve its goals. Ideation can be done by individuals or by teams, and it often involves brainstorming sessions, where people come together to generate and discuss a large number of ideas in a short period of time. Ideation can be an important part of the innovation process, as it helps organizations to identify new opportunities and to develop creative solutions to problems.

But where do ideas come from? It is often said that an idea is a solution to a problem, but this is not always the case. Sometimes, the solution comes first and the problem is found later. So, where is the starting point for ideation? Is it something that humans just inherently do?

Ideation is a natural human process that is an inherent part of the way we think and interact with the world. From a young age, humans are constantly generating new ideas and concepts, whether it be through play and exploration, problem-solving, or communication. Ideation is also an important part of the creative process, and many people engage in creative activities, such as art, music, or writing, as a way of expressing and developing new ideas.

While ideation is a natural human process, it is also something that can be developed and enhanced through practice and training. There are various techniques and processes that can be used to stimulate and facilitate ideation, such as brainstorming, design thinking, and lateral thinking, which can help individuals and teams to generate and develop new ideas more effectively. These techniques and processes can be learned and applied in a variety of settings, including business, education, and research.

Have you ever had an idea while in the shower or in another seemingly unrelated or low-stress situation? This phenomenon is sometimes referred to as the "incubation period." It is thought to occur because the brain is able to relax and wander during these times, allowing it to shift into a more creative mode of thinking. This can lead to the formation of new connections between ideas and concepts that might not have occurred while the brain was focused on more immediate or task-oriented thoughts.

In conclusion, ideation is a natural human process that is an important part of the way we think and interact with the world. While it is something that we inherently do, it is also something that can be developed and enhanced through practice and training. By using techniques such as brainstorming, design thinking, and lateral thinking, we can stimulate and facilitate the ideation process, helping us to generate and develop new ideas more effectively.

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